As early as 2012, the “Transparent Display Technology and Market Outlook” report released by Display bank, a US market regulator, had boldly predicted that the market value of the transparent display would be about $87.2 billion by 2025. As the current mainstream display technology, LED has a mature and stable product in this field–Transparent LED screen. The emergence of transparent LED screens has expanded the application layout of LED displays to the two major markets of architectural glass curtain walls and commercial retail window displays.
Implementation principle of transparent LED screen
What is a transparent LED screen? The transparent LED display, as its name suggests, is the same as the LED screen that transmits light. With a permeability of 50% to 90%, the thickness of the panel is only about 10mm, and its high permeability is closely related to its special material, structure and installation method.
The transparent LED screen is a micro-innovation of the light bar screen in the industry. It has made targeted improvements to the chip manufacturing process, lamp bead packaging, and control system. With the structure of the hollow design, the permeability is greatly improved.
The design of this LED display technology greatly reduces the blockage of the structural components to the line of sight, maximizing the perspective effect. At the same time, it has a novel and unique display effect. The audience is watching at an ideal distance, and the picture is suspended above the glass curtain wall.
Why transparent LED screen produced?
The main reason is the shortcomings and limitations of the conventional LED display
Along with the proliferation of outdoor advertising LED displays, there are a series of negative issues, including the image of the city. When the LED display is working, it can really function to brighten the city and release information. However, when it is “resting”, it seems to be a “scar” of the city, which is incompatible with the surrounding environment and greatly affects the beauty of the city, destroying the scenery of the city. Moreover, due to the brightness of the LED display screen, it is one of the “manufacturers” who has produced light pollution. At present, there is no normative constraint, whenever the night falls, the outdoor LED display lights up, causing a certain degree of light pollution to the surrounding environment. The inhabitants’ lives have brought invisible harm.
Due to the emergence of these problems, the approval of outdoor large-screen installations has become more and more cumbersome, and the management of outdoor advertisements has become more stringent. Therefore, the Transparent LED display came into being and gradually became the new favorite of the market.
Features of transparent LED display
(1) It has a very high perspective rate and a permeability of 50%-90%, which ensures the lighting requirements and viewing angle range of the lighting structure between floors, glass facades and windows, and ensures the original lighting perspective of the glass curtain wall.
(2) Lightweight and small footprint. The thickness of the panel is only 10mm, and the weight of the transparent screen is only 12kg/m².
(3) Beautiful installation, low cost, no need for any steel structure, directly fixed to the glass curtain wall, saving a lot of installation and maintenance costs.
(4) The unique display effect. Because of the transparent background, transparent LED display can make the advertising picture giving people the feeling of floating on the glass curtain wall, with good advertising effect and artistic effect.
(5) Easy and fast maintenance, indoor maintenance, fast and safe.
(6) Energy saving and environmental protection, no need fan and air conditioner cooling, more than 40% energy saving than traditional LED display.
Advantages of Transparent LED Display
- Ensure the overall appearance of the building
The transparent LED display is usually installed behind the glass curtain wall and installed indoors. It will not damage the original building curtain wall structure and ensure the original appearance of the building is neat and tidy. Conventional LED displays are generally installed directly outside the building curtain wall, which not only affects the architectural aesthetics, but also destroys the overall consistency of the building’s overall appearance, and it has certain security risks.
- Does not affect the normal work and rest in the room
LEADING’s transparent LED display adopts original side-emitting display technology with high transparency and no light leakage. When the user displays the advertisement information to the outdoors, the indoor viewing is transparent, and there is no glare interference, so the normal work and rest in the room are not affected.
- Reduce light pollution in cities
The conventional outdoor LED display has high brightness, and the general brightness is above 6000 cd, which is particularly dazzling at night. High brightness not only pollutes the environment but also impairs the aesthetics of the entire night scape design. The brightness of the transparent LED display can be adjusted, highlighted during the day, and the light at night is soft, which reduces the light pollution to the city and does not affect people’s normal travel.
- Green energy saving
Conventional LED displays consume a lot of power and generate huge amounts of electricity every year. The transparent LED display has a transparent display effect when playing advertisements. The part without the picture does not emit heat, the power consumption is low, and the conventional LED display energy saving is about 30%, and the green energy saving meets the development concept of the green city.
- Maintenance management is more convenient and safe
The maintenance of the transparent LED display is generally carried out indoors, and the maintenance is relatively safe and is not affected by outdoor instability. LEADING transparent LED display adopts plug-in light bar design, supports front and rear maintenance modes of the screen body, and only needs to replace a single light bar, which is easy to operate, low maintenance cost and short time.
Four application environments for Transparent LED screens
When designing the Transparent LED screen advertisement content screen, the unnecessary background color can be removed, replaced with black, and only the content to be expressed is displayed, and the black portion does not emit light during playback, and the effect is transparent as shown in the figure. It can greatly reduce light pollution, and at the same time reduce energy consumption, which can achieve more than 30% energy saving than ordinary LED display.
Through the breakthrough of technology, the Transparent LED screen not only ensures the lighting requirements and viewing angle range of the lighting structure between floors, glass facades, windows, etc., but also has good heat dissipation function, anti-aging performance, and convenient installation and maintenance, completely changing the tradition. The limitations of LED display applications on the glass.
Building Curtain Wall
The Transparent LED screen solves the problem that the traditional LED display cannot be used in a large area of the glass curtain wall.
According to statistics, the total area of China’s modern glass curtain wall has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge glass curtain wall is a huge potential market for outdoor media advertising. The advertising value of this market is not yet available. It has been fully developed, and the glass curtain wall is a new blue ocean field in the case of urban outdoor advertising resources are increasingly exhausted. This area is very wide, such as glass curtain wall buildings, large shopping malls, sightseeing elevators, 4S shops and various glass windows.
The Transparent LED screen can be customized to different shapes and shapes to meet the needs of different spaces and achieve the effect of space beautification.
Transparent LED screens are used in various exhibitions, such as auto shows and conferences, to promote products in all aspects.
The transparent advertising machine hangs on the window to play a good commercial propaganda role.
Transparent LED screen solves the problem that the window display of the commercial retail industry cannot be digitally displayed.
The street-facing window is an important means for the display and promotion of retail store merchandise. It is of great significance to display the business category of retail stores, focus on merchandising products, and attract consumers. Let the window display change the static display, flexible and changeable; make the store more vivid overall, and generate deeper information interaction with consumers and people is one of the trends in the development of future advertising window design. It is not possible to move the window, but it is achievable in a large area. In the past few years, the more popular window display dynamics are mostly equipped with small-sized LCD video display devices, which have certain limitations in terms of brightness, viewing angle, viewing distance and overall shape. Especially for outdoor street shops, low brightness is a fatal flaw, which is one of the main reasons why video display information is ignored. It can be said that the display market of the entire shop window is a virgin land to be developed.
Six application scenarios for Transparent LED screens
Stage dance beauty
The Transparent LED screen can be constructed according to the stage shape, and the LED screen body is transparent and light and thin, which produces a strong perspective effect, which makes the depth of the whole picture longer. At the same time, it does not hinder the stage design to leave space for the lights to hang and play, to give the stage a certain atmosphere and dynamic, and to express the theme.
Transparent LED Display, the combination of modern art beauty and shopping mall environment is a broad application prospect for shopping malls and glass partitions.
A personalized store image can attract consumers to stop and increase traffic. The unique design method makes the transparent LED display replace the traditional storefront external wall LED display, and the rich and vivid video advertisement makes the store cool and extremely attractive.
The Science and Technology Museum is an important scene for disseminating scientific knowledge. Transparent LED display can be customized for special shapes. As a high-tech effect display, people can perceive the magic and mystery of technology through Transparent LED screen.
With the rapid expansion of the digital signage industry represented by retail, Transparent LED screens have revolutionized retailers, and are increasingly popular in building facades, glass window trims, and interiors.
The appearance of the Transparent LED screen not only integrates all the advantages of the conventional outdoor high-definition LED display, but also minimizes the aesthetic appearance and load-bearing of the shop window, and perfectly solves the video display problem of the retail industry window. The Transparent LED screen currently used in retail shop windows is not only light, thin, and easy to install, but also achieves a minimum pixel pitch of 5 mm and a transparency of more than 80%. Its use overcomes the trouble of ordinary paper posters needing to be posted and replaced, and there is no weakness of ordinary LED screens and LCD screens that are bulky, impenetrable, and unsightly. Compared to the use of building curtain walls, the window Transparent LED screen may be a more demanding market.
With the development of LED technology. Construction media technology has also made great progress, especially in the application of glass curtain wall construction. In recent years, it has become increasingly hot, and there have been many solutions such as LED light bar screen and transparent LED sky screen.
What is LED glass? How is it related to the transparent LED display?
LED Glass (LED Glass), also known as electroluminescent glass, electronically controlled illuminating glass, was first invented by Germany and successfully developed in China in 2006. The LED glass is transparent, explosion-proof, waterproof, UV-resistant, designable, etc. It is mainly used in indoor and outdoor decoration, furniture design, lighting design, outdoor curtain wall glass, sunroom design, and other fields.
The LED glass itself is a safety glass, and it is also a laminated glass for a building. It has the energy-saving effect of UV protection and partial infrared and can be widely used in indoor and outdoor applications. Due to the energy-saving characteristics of the LED itself, the LED glass is extremely energy-saving, energy-saving and environmentally friendly.
LED glass is widely used in various design and application areas: such as commercial or furniture interior and exterior decoration, decoration, decoration; furniture design; lamp lighting design; interior landscape design; indoor shower partition; clinic; house number; Design; conference room partition; indoor and outdoor curtain wall glass; shop window; counter design; skylight design; ceiling design; sunroom design; 3C product glass panel application; indoor and outdoor billboard design; fashion home accessories; clock; lamps and other terminals Application of product design and other broad areas.
What is LED glass? How is it related to the transparent LED display? So, what is the difference between LED glass and transparent LED display?
Both LED glass and transparent LED display have high permeability, which does not affect indoor lighting and viewing line of sight. It can be used on the glass curtain wall and glass window to display dynamic full-color video and picture promotion information. As a new advertising medium, they promote the development of the advertising media industry. Of course, LED glass and transparent LED display also have great differences. The biggest difference is the difference in appearance. The LED glass is made of glass, and the LED lamp is embedded in the glass. The transparent LED display is It is made of aluminum material, and the LED lamp beads are embedded on the PCB. The difference in the form of the two affects the application field. The application range of the transparent LED display is more inclined to the glass wall of the commercial building and the glass window of the chain store.
In the future, LED glass and transparent LED display may be more closely integrated, and promote the technological innovation of the display industry, and its future development potential is limitless.
Research analysis of transparent LED display development trend
The weight of the conventional LED display is generally 30kg/m² or more. The bearing capacity of the screen steel structure and the original building structure is high. When the conventional LED display is shaped, it will be limited by the structure of the box. The defect, the conventional LED screen requires a large-scale steel frame structure during construction, which takes time and effort and has a certain influence on the shape and appearance of the building. The conventional LED display is opaque. After the project is installed, it will not light up during the day. The black and black piece will affect the appearance of the building, block the sunlight and the line of sight, and affect the indoor lighting. Coupled with the vicious competition of LED display manufacturers, resulting in extremely low profits, companies do not increase profits or even losses. Enterprises can only find new ways to achieve new ways through independent innovation, and they can survive in differentiated competition on products. Today, LEADING LED TECH developed high-through glass curtain wall Transparent LED screen to effectively solve a series of problems above the traditional LED display. Light and beautiful, the building load-bearing requirements are relatively low, without lighting, does not affect the appearance of the building; high permeability to ensure the lighting requirements and viewing angle range of the lighting structure between floors, glass facades, windows, etc. Good heat dissipation, anti-aging performance, and easy installation and maintenance, completely changing the limitations of conventional LED display applications on the glass. Moreover, as a new display technology product, the profit can be controlled at around 30%, which enhances our competitiveness and popularity in the industry.
Second, the glass curtain wall LED display advantages and opportunities
Transparent LED screen has become one of the most eye-catching display products in the past two years with its transparent and beautiful features. LEADING LED TECH’s Transparent LED screen 50%-90% permeability greatly reduces the LED display pair. The influence of the appearance of the building, coupled with the installation of the glass curtain wall, is a good way to circumvent the approval of outdoor advertising. Even in the United States where advertising monitoring is very strict, it has been accepted and welcomed by the government and merchants. Because it is installed behind a glass curtain wall, it does not affect the surrounding environment even when it is not working during the day. Moreover, when playing the advertisement, when designing the advertisement content screen, the unnecessary background color is removed, and the black color is replaced, and only the expressed content is displayed, and the appropriate part does not emit light during the playback, that is, the transparency effect, the playing method Greatly reduce light pollution, and also reduce energy consumption, can achieve more than 30% energy saving than general LED display.
With its new visual experience and application experience, LED glass curtain wall screen has occupied a place in the market with its unique display mode, light and thin design and high-end fashion technology. With the development of the times, the current urban curtain wall construction the brand-new advertising presentation, landscape exhibition, shopping mall and skylights have unique advantages, and they have a new display image, which has gradually attracted people’s attention and market opportunities. This product is a new growth point for our company’s operating income and profit, quickly occupying the market and improving the brand’s influence and visibility.
Third, the status quo, level and development trend at home and abroad
The foreign LED display industry has a small proportion of sales to the global market in the global market. It is usually in the middle and upper reaches of LED chips and packaging fields. It also has LED display screens for LED lighting, LED backlights, display screens, etc. product. In general, the current LED display industry in the world is concentrated in the Pearl River Delta region of China, accounting for more than 80% of the total LED display market. At present, the global LED display industry is the center of Asia, North America, and Europe. As an early and fast-developing product in the LED industry, LED displays are widely used in outdoor advertising and sports all over the world. Venues, transportation, and performances, including exhibitions, rentals, gatherings, etc.
China’s LED display application industry is still in the development stage, and there has not been any enterprise that has a monopoly position in the industry or has a large advantage. According to the statistics of industry associations, there are more than 1,000 manufacturers engaged in LED display application products and more than 3,000 companies engaged in LED display application products. In recent years, the application of LED large-screen products in China has made great progress. Whether it is indoors or outdoors, there are more and more cases of various LED large screen applications.
In 2010, China’s LED display application market output value is about 15 billion yuan. In 2016, China’s LED display application market output value has reached about 54.8 billion yuan. During this period, the compound annual growth rate reached 24.10%. Keeping at around 30% is one of the important directions for the future development of the LED industry.
2010-2016 China LED display application output value (100 million yuan)After more than 20 years of development in the LED display industry, it has become a new normal for the industry to increase production without increasing revenues and increasing revenues. According to research by relevant institutions, the increase in scale production capacity directly affects the supply and demand relationship of the market. About 70% of LED outdoor advertising companies are in a state of loss, 15% of enterprises are in balance, only 15% of enterprises are profitable, single, Traditional LED display products are difficult to meet the steady growth of enterprises, and it is an inevitable choice to seek new profit growth points. Affected by factors such as the external macroeconomic downturn and internal price wars, overcapacity, and disorderly competition, the LED display industry is entering a transition period. Under this background, the waterproof and high-passage Transparent LED screen developed by our company has broken through the characteristics of ultra-transparent, minimal, advanced, novel and unique. Based on the unique structural design, it is made with the conventional LED screen on the market. Differentiate competition, focus, develop and intensively segment the market for LED displays.
Fourth, the industrial scale and market prospects
Relevant data show that the total amount of outdoor advertising in China is 61.5 billion yuan, and the global outdoor advertising market is expected to reach 50.7 billion US dollars in 2020. The LED display is a new application for outdoor advertising media, and the market prospect is very huge. However, LED glass curtain wall screens have not been able to take advantage of strong product advantages, and have taken away much of the outdoor market share from the traditional box-type LED display. It can even be said that in addition to large-scale applications such as landmark buildings, in other broader In the application market, the glass curtain wall LED display has not made much progress.
Emerging segment products are the hotspot of LED display industry development. Transparent LED screen market value reached 87.2 billion US dollars in 2025. China’s market demand for the transparent screen is very large, and market development efforts are far from enough. Taking the market of glass curtain wall as an example, according to relevant information, the total area of modern glass curtain wall in China has exceeded 70 million square meters, and its market potential is very huge. The advertising value of this market has not been fully developed, outdoors in the city. Glass walls are a new blue ocean area with increasingly depleted advertising resources. The scope of this field is very wide, such as urban landmark buildings, municipal buildings, airports, automobile 4S shops, hotels, banks, chain stores and other glass curtain wall buildings with commercial value.
The US “Display bank” survey agency made a very bold prediction on LED transparent display: “By 2025, the transparent display market value is about 87.2 billion US dollars.” The market potential is huge. Some people in the industry predict that transparent screens in the future may become the second hottest area in the LED display industry, which is comparable to “small pitch”.
Fifth, Intellectual property status and development trend
From the LED industry display industry and through the search of SOOPAT patent search results, many LED display manufacturers have found the Transparent LED screen market and broad prospects. And also apply for a number of Transparent LED screen patent technology. However, in practical applications, it is mainly used in indoor stage dances (TV stations, concerts, parties, theaters, etc.), indoor commercial displays (exhibitions, car conferences, Internet conferences, etc.), indoor glass curtain walls (buildings, commercial centers, etc.) The area of the curtain wall), indoor window (brand store, chain store, etc.) and other fields.
What are the main factors affecting the price of glass curtain wall LED display?
First, the impact of pixel spacing on price
Pixel spacing refers to the spacing between the screen curtains of the glass curtain wall LED display screen used in architectural decoration. The unit of measurement is usually expressed in mm or by P. For example, the pixel spacing of the LED glass curtain wall screen is P10, indicating the screen. The spacing between the body beads is 10 mm. The smaller the pixel pitch, the higher the pixel density per square meter, the clearer the picture, the better the effect, but the number of beads used per unit area also increases, and the cost increases.
Second, the impact of design on price
Due to the large difference in the structure of the glass curtain wall of each building, some Shenzhen has special shapes such as curved shapes. Therefore, the glass curtain wall LED display made by LEADING transparent LED display manufacturer can design customized products according to the construction site environment and customer needs. Size and shape. This includes the design of the curtain wall decoration structure and the installation and operation planning of the curtain wall equipment. The manufacturer needs to design the length of the light bar, the size of the box and the shape design. The manpower and material resources consumed during this process form the LED display screen for the glass curtain wall. cost.
Third, the impact of supporting equipment functions on prices
In addition to the above two elements, the function of the transparent LED glass curtain wall screen and the supporting equipment used are also the key factors affecting the price.
The difference between the five mainstream Transparent LED screens on the market:
Please refer to
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